Press Releases & Content Writing
Start the presses! Online marketing through press releases and news media is another valuable resource for small and medium sized business to generate buzz that keeps on buzzing. Press releases can be used to effectively reach more prospective clients and customers while boosting publicity through newsworthy public relations announcement.
PR can drive online marketing campaigns; in conjunction with SEO and SEM solutions, the publicity gained from press releases can help to improve online visibility in search engine result pages. Simple and effective, media releases can give any small or medium sized business the leg up to grow traffic as well as cultivate brand awareness online and across the market.
So what exactly is a press release? Think of them as a simple news stories about your business directed towards the media or any news source that announces a particular person, event, service or product. It contains all the raw information necessary to get your news in front of journalists, news websites, bloggers, and consumers. They allow the public to learn about the front-page matters going on within your business. First utilized as a communication tool between company public relation firms and the media, press releases have now evolved to serve the needs of more than the corporate set. Releases do not have to be long: one to a couple pages would suffice; it should include the basic elements of a news story: who, what, when, where, and why—with the information written from most important to least.