The Mechanics of Pay-Per-Click
When you post an ad online, it is an investment. You want to get a return on your investment, and we can help you do that for your company.
Posting an ad online will usually start with a bid. Since many others could be placing a similar ad to yours, advertisers will place bids for unique keywords relevant to your field of expertise. The highest bids will determine how, where and when the ads will get placed, which is called bid based PPC. A quality score also comes in to play when determining your ad placement. The quality score is determined by the quality of your keywords, ads and landing pages. All of these factors are combined with your expected click-through rate.
Choosing the right keywords is the most crucial part of your pay-per-click campaign and will determine where you show up in search.
A flat-rate applies to every click, and they are usually determined by a previously agreed-upon rate between the publisher and advertiser.
BID BASED PPC
Advertisers submit a bid for a specific keyword, and an automated process then determines the placement.
Factors such as ad quality and relevance, bid amount, and landing page quality determine when and where your ad gets placed.
An estimate of the quality of your keywords, ads, and landing pages combined with your expected click-through rate.
Your landing page should be relevant to the keywords being used in your pay-per-click campaign.
Strategy is Key
The overall ad ranking and placement can also be impacted by ad quality and relevance. We use an array of steps to optimize your pay-per-click advertising. This will include choosing keywords that your clients may use to find your company along with relevant information. Our team of experts will be able to determine which keywords will give you the best rankings on search engines.
A Successful Advertising Campaign
The great thing about pay-per-click advertising is that you don’t have to pay the advertiser unless you get clicks. This means that you will surely get a return on your investment. Potential customers are sure to see your ad. We will make sure your ads are made with quality layouts and engaging information. Our team can create a collection of digital advertising for your company, which will include videos, SEO, website designs and much more. Rest assured that we are your one-stop shop for all your digital marketing needs.
REAL-TIME CALL TRACKING
Real-Time Call Tracking enables you to use analytics to track calls associated with performance-based advertising. You can see who has been calling, how they got to your site, you can learn their demographic and more.
WEB LEAD TRACKING
Lead management allows you to generate new customers through a system of practices and strategies commonly found in marketing. By analyzing specific data, you can get an accurate look at the interest in your product or service for a specific market.
Website traffic can be analyzed in many ways. The more you learn about the people interested in your brand, the easier it is to reach them when you market your business. Through an effective interpretation of patterns in traffic, you can easily target a certain segment.
SOCIAL MEDIA ANALYTICS
Social media is a valuable resource when looking for information about a potential customer. When you extract data about a company from social media, it allows you to gain insightful information about how they feel toward it.