PPC Management

No online advertising plan is complete without pay-per-click. By supplementing organic search results with paid ads, you can drive traffic to your website, paying only when someone clicks your ad.

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TARGETING

The right mix of keyword planning and research combines to put your message in strategic locations.

Pay-Per-Click continues to be one of the top digital marketing techniques in the Lehigh Valley. For example, after doing analytical research on the keywords used most in your field, we make a plan for you. The words used most often in search should be carefully selected. Furthermore, the budget needs to be taken into consideration when bidding on keywords. We will work with you to find the right mix of keywords so we can strengthen your visibility while spending money where it is the most effective. After we begin your campaign, we use analytics to determine what is working and what isn't. By adjusting the keywords we use, and how we optimize your site, we work to address any issues that may arise during your campaign. At NuStream, our team can help you plan for a new pay-per-click campaign to give your company the boost it needs.

KEYWORDS

Choosing the right keywords is the most crucial part of your pay-per-click campaign and will determine where you show up in search.

FLAT-RATE PPC

A flat-rate applies to every click, and they are usually determined by a previously agreed-upon rate between the publisher and advertiser.

BID BASED PPC

Advertisers submit a bid for a specific keyword, and an automated process then determines the placement. 

AD RANK

Factors such as ad quality and relevance, bid amount, and landing page quality determine when and where your ad gets placed.

QUALITY SCORE

An estimate of the quality of your keywords, ads, and landing pages combined with your expected click-through rate. 

LANDING PAGE

Your landing page should be relevant to the keywords being used in your pay-per-click campaign.

PPC MANAGEMENT

Real pay-per-click advertising success in Philadelphia comes from relentlessly optimizing your digital marketing campaigns. In particular, our PPC management team can take care of it. From entrepreneurs and small businesses to national enterprises, our PPC management gurus have experience working with Philadelphia companies just like yours. Also, we draw on our knowledge of local Philadelphia customers and PPC ads to help you build an unstoppable revenue-generating machine. Specifically — get your product in front of people who are looking to buy what you're selling.

INTELLIGENT TARGETING

Have you run Facebook Advertising in Philadelphia at a time in the past only for the results, leaving you thinking it's not working for your business? If the answer is yes, there is a good chance are you were relying on an inexperienced agency. Specifically, one that looked at increasing clicks, not conversions. Furthermore, maybe you were trying to manage it yourself without the time or expertise. We develop a targeted plan for Google Search, Ads, and Retargeting campaigns that focus on your target market. Either way, you deserve better. Contact us today to learn more!

REAL-TIME CALL TRACKING

Real-Time Call Tracking enables you to use analytics to track calls associated with performance-based advertising. You can see who has been calling, how they got to your site, you can learn their demographic and more.

WEB LEAD TRACKING

Lead management allows you to generate new customers through a system of practices and strategies commonly found in marketing. By analyzing specific data, you can get an accurate look at the interest in your product or service for a specific market.

GOOGLE ANALYTICS

Website traffic can be analyzed in many ways. The more you learn about the people interested in your brand, the easier it is to reach them when you market your business. Through an effective interpretation of patterns in traffic, you can easily target a certain segment.

SOCIAL MEDIA ANALYTICS

Social media is a valuable resource when looking for information about a potential customer. When you extract data about a company from social media, it allows you to gain insightful information about how they feel toward it.

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PAY PER CLICK
SERVICES

  • SHOPPING & PLA MANAGEMENT
  • DISPLAY ADVERTISING
  • SOCIAL MEDIA ADVERTISING
  • MOBILE ADVERTISING
  • VIDEO ADVERTISING
  • REMARKETING & RETARGETING

CONNECT WITH US | 610.432.2600