How Social Media Has Changed The Game
More people are online these days than ever before. Social media is a large portion of traffic that crosses the internet every minute. Therefore, your business must have a strong social media presence. Releasing new products becomes much easier when you have a strong social media following. Additionally, you can use social media to announce updates, giveaways, contests, and more. Growing a social media following can be difficult, but the benefits are enormous. In short, a social media presence will allow you to connect with customers more simply than before.
Any business should be paying attention to the opportunities social media provides. Specifically, the best kind of content a company can get is called User-Generated Content. Studies show that UGC gets shared more than any type of post, even if the content is directly from the company itself. When someone watches a video made by a third party, they tend to trust the objectivity of the person who is creating it. Every company will tell you why their product or service is the best but will be unlikely to promote any shortcomings in their advertising, so a testimonial will go a long way.
With billions of people online, using social media to build brand awareness is a necessary marketing tactic.
People have become much more likely to buy something if they have a chance to get to know about the people who make the product.
A single tweet can send enormous amounts of traffic to your website, regardless of whether you sent it or from a mention.