The National Security Alliance recently completed a survey of small- and medium-sized businesses. 60% of business owners said they are dependent on the world wide web for their daily dealings. Also, nearly 90% of the surveyed enterprises say that prospective customers visited their website to find out more about their products or services. Another study from Fact Browser found a significant increase in revenue generated from search engines within the last two years. Search engine optimization has developed into a valuable internet-marketing tool to grow any small or medium brand or business.

Search engine optimization (SEO) uses specific techniques to garner traffic from ‘organic’ or ‘natural’ listings on search engines. These are the listings that appear on a search result page without payment. SEO can target different kinds of search: images, locality, video, academic, and news. This form of online marketing takes into consideration how modern search engines work and various other search variables. To sum up, we use this analyzed information to modify websites, improving the chance of being found in search.

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