The internet is one of the most effective tools in the arsenal of any growing small- or medium-sized business. A website is a portal for new and potential customers. Search engine optimization (SEO) in Scranton, PA, is a valuable strategy in internet marketing. Techniques such as branding and exposing are useful for your business by giving you the ability to deliver higher visibility on search engine results pages of popular search sites like Google, Yahoo, and Bing.
The National Security Alliance recently completed a survey of small- and medium-sized businesses. 60% of business owners said they are dependent on the world wide web for their daily dealings. Also, nearly 90% of the surveyed enterprises say that prospective customers visited their website to find out more about their products or services. Another study from Fact Browser found a significant increase in revenue generated from search engines within the last two years. In Scranton, PA, search engine optimization has developed into a valuable internet-marketing tool to grow any small or medium brand or business.
An initial audit of your website is critical for identifying any issues with your current SEO practices or writing style.
Your content should be written specifically for your industry or market to have the best chance of ranking on search engines.
By analyzing your traffic and identifying patterns within it, we can see how your website performs and make changes accordingly.
Within a specific industry, certain keywords are used in search more often than others. We identify and implement them for the best results.
Meta tags, titles, and content have to be written specifically to optimize well within your industry, improving your search ranking.
When other sites have links to yours, it dramatically affects the way your rank is measured and will lend authority to your website.
REAL-TIME CALL TRACKING
Real-Time Call Tracking enables you to use analytics to track calls associated with performance-based advertising. You can see who has been calling, how they got to your site, you can learn their demographic and more.
WEB LEAD TRACKING
Lead management allows you to generate new customers through a system of practices and strategies commonly found in marketing. By analyzing specific data, you can get an accurate look at the interest in your product or service for a specific market.
Website traffic can be analyzed in many ways. The more you learn about the people interested in your brand, the easier it is to reach them when you market your business. Through an effective interpretation of patterns in traffic, you can easily target a certain segment.
SOCIAL MEDIA ANALYTICS
Social media is a valuable resource when looking for information about a potential customer. When you extract data about a company from social media, it allows you to gain insightful information about how they feel toward it.