When it comes to creating a successful SEO campaign, the content of a website is king; informative, relevant, quality content provides a strong foundation for optimization. Content should be keyword dense to help improve results: keywords help to index webpages in search engines; finding the most popular and relevant keywords for your business and its products will have an impact on incoming traffic.

Content works in combination with site architecture. Factors such as website speed and descriptive URLs can provide strength to an SEO campaign. A slow website can cripple search engine rankings as well as deter potential clients from visiting a site. Descriptive URLs can act like vitamins for your SEO; searchers more than likely click on short, descriptive URLs opposed to other results.

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