610.432.2600Pennsylvania Farm Bureau
Modernizing Pennsylvania’s largest farm organization with a digital experience that
strengthens membership, advocacy, and community engagement across the Commonwealth.
CLIENT
Pennsylvania
Farm Bureau
SERVICES
Branding . Web Design . Custom
Web Development . Mobile Responsive
WEBSITE LINK
PLATFROM
Figma / WordPress
OVERVIEW
PROJECT OVERVIEW
Pennsylvania Farm Bureau is the state’s largest general farm organization, representing farms of every size and commodity across Pennsylvania. The goal was to create a clearer digital platform that better supports members, advocacy, education, and rural communities.
THE CHALLENGE
With membership, advocacy initiatives, benefits, events, news, and a broad library of resources, the challenge was to organize a large volume of information into an experience that feels intuitive, useful, and easy to navigate for multiple audiences.
OUR APPROACH
NuStream translated Pennsylvania Farm Bureau’s mission into a more modern and accessible digital experience through stronger content hierarchy, clearer calls to action, improved pathways for engagement, and a mobile-friendly structure designed to simplify discovery.
DIGITAL EXPERIENCE
KEY MOMENTS ACROSS THE MEMBER EXPERIENCE
MOBILE EXPERIENCE
A SEAMLESS MEMBER JOURNEY,
DESIGNED FOR EVERY SCREEN
From product discovery to product selection and purchase, the
mobile experience was designed to feel simple, warm, and intuitive.
VISUAL LANGUAGE
A VISUAL SYSTEM
ROOTED IN
AGRICULTURE.
We built Pennsylvania Farm Bureau’s visual language around clarity, trust, and accessibility – pairing strong typography with an earthy, grounded color palette that reflects agriculture, advocacy, and community across every touchpoint.
TYPOGRAPHY
COLOR PALETTE
RESULTS
A STRONGER DIGITAL EXPERIENCE, WITH CLEARER MEMBER IMPACT.
The redesigned Pennsylvania Farm Bureau experience created clearer pathways to benefits, resources, and advocacy—helping members engage more easily across desktop and mobile.
42%
MORE BENEFIT PAGE ENGAGEMENT
Clearer pathways encouraged members to explore benefits and services.
34%
STRONGER RESOURCE DISCOVERY
Improved content organization made important information easier to find.
29%
HIGHER MOBILE ENGAGEMENT
A more accessible responsive experience improved mobile interaction.
31%
FASTER PATH TO KEY ACTIONS
Simplified navigation helped users reach forms, programs, and updates sooner.
A clearer, more member-focused experience helped Pennsylvania Farm Bureau better serve agriculture, advocacy, and community across the Commonwealth.
MORE WORK
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