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EXPLAINER VIDEOS

Defining goals, audience, and technical requirements.

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BEHIND THE SCENES

You can do a lot for your product or service only by being followed around with a camera so people can see how your product is made.

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LIVE STREAM & STORIES

Facebook Live, Instagram or Snapchat Stories, and Twitter Feeds all have a very high engagement rate even though they’re not exceedingly long.

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ANIMATED GIFS

Since many videos are viewed with sound off, creating a GIF that shows the essence of a message — captioned or not — in a convenient form.

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USER-GENERATED CONTENT

After creating a following, your products and services will begin to sell themselves through videos created by your customers.

Marchers crossing a bridge during a street demonstration

PRODUCT DEMONSTRATION

Some products can be pretty tricky to use, maintain, or repair. By demonstrating how to use your product, you create more engagement.

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