ASMR Video Marketing

ASMR (autonomous sensory meridian response) is a phenomenon where certain stimuli, such as whispering or soft, repetitive sounds, can cause a tingling sensation in the scalp and down the spine. Some people experience ASMR to relax and de-stress, and ASMR videos have become popular on platforms such as YouTube and TikTok.

Customer Engagement Using ASMR

ASMR video marketing can be an effective way for businesses to reach their target audience, particularly if the business is in a calming or relaxation-oriented industry, such as healthcare or beauty. ASMR videos can be used to promote products or services, or simply to build brand awareness and engage with viewers.

Psychology of ASMR Video Marketing

Psychology In Action | ASMR: Explaining an Experience

ASMR video marketing techniques are a popular method for brand retention. There are several psychological disorders that share heightened emotions through sensory stimulation.  However, Visual stimulation alongside these heightened senses is what truly provides the ASMR experience.

Engage Your Senses

 

By engaging our senses beyond the typical visual stimulation, we begin to immerse ourselves in this newly created environment. Advertising agencies try desperately to achieve this during television commercials.

ASMR as a Sleep Aid

ASMR Video

Overall, ASMR video marketing can be an effective way for businesses to connect with their audience and promote their products or services in a calming and relaxing way.

ASMR video brings your audience a more immersive experience. Don’t you think they would be more likely to buy your product after living with it in their minds for a while?