ASMR Video Marketing
The world of advertising is constantly evolving, and ASMR video marketing has become a modern method of generating conversions. Autonomous Sensory Meridian Response, or ASMR as it’s commonly known, is a method of triggering a deeper response from the audience. The 2018 Super Bowl featured several ads that took advantage of this new advertising phenomenon.
–Fingernails tapping on plastic, the sharp snips of metal scissors cutting hair, droplets of water plopping into a puddle; many consider these sounds satisfying or relaxing. In fact, some individuals experience a physical sensation similar to ‘pins and needles,’ shivers, or tingles in response to these sounds. This sensory experience is known formally as the Autonomous Sensory Meridian Response, otherwise known as ASMR.-Sydney Simon and Lucy Cui–
Customer Engagement Using ASMR
Psychology In Action | ASMR: Explaining an Experience
There are several psychological disorders that share these heightened emotions through sensory stimulation. However, Visual stimulation alongside these heightened senses is what truly provides the ASMR experience.
By engaging our senses beyond the typical visual stimulation we are used to feeling during television commercials, we begin to immerse ourselves into this newly created environment.
ASMR as a Sleep Aid
One very common use for ASMR videos has been as a sleep aid for those restless nights. It seems that after a few minutes of tapping, soft voices, and gentle visual stimulation, the sandman is never very far behind.