According to Statista, in 2019, there are currently 2.5 billion smartphone users worldwide. Mobile marketing is thriving now and will continue to do so in the future. Here are ten tips to assist your business in driving sales in the mobile dominated industry.
1. Understand The Buyer’s Journey
The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service. The three-step journey includes:
- the awareness stage
- the consideration stage
- the decision state
In the awareness stage, the buyer realizes they have a problem. In the consideration stage, they determine the problem and begin research. Finally, the decision stage is when they finalize their options and make a purchase. By understanding this journey, businesses can better market their product to fit the needs of the consumers.
2.Make Your Website Mobile – Friendly
Start by making your website mobile user-friendly. Society is gearing towards a Mobile – First world, meaning developers are creating their sites with the mobile screen in mind first and foremost. Content needs to be prioritized for optimal user engagement and easy access.
3. Create Swift Navigation Through Your Site
Your audience needs to be able to navigate through your website without any issues. Having a smooth, fine-tuned mobile site will increase your engagement and decrease your chances of a high bounce rate.
4. Know Your Audience And Prioritize Your Content
When it comes to creating content, keep in mind that your audience is looking for specific information or an answer to a problem they are having. Use infographics and video content to give them a solution.
5. Optimize For Search Engines
Do your research. Learn about your consumers’ behaviors and hone in on distinct keywords. Mobile users often have prior knowledge of what they are searching for before using their phone to search. Mobile users tend to be more direct compared to desktop. Shortened headlines and to the point content will help bring consumers to your site.
6. Engage With Consumers On Social Media
A large percentage of mobile users are on social media. It’s essential that your business be active on social media as well. On social media, you can connect with your audience, advertise to them, and get a better understanding of their needs and wants. Understanding your audience is a big part of mobile marketing. Facebook is the leading platform amongst the rest. Facebook Live is an excellent tool for audience engagement.
7. Run Mobile Ads
SEO is the main takeaway here to enhance your mobile optimization strategy. Utilize it to help give your brand exposure and also inform your audience. Make sure your ads are relevant, and contain strong keywords.
8. Utilize Multi-Media
Be authentic and give your page some character. Create graphics, videos, blogs, etc. Content with videos statistically proves to be highly successful amongst mobile users.
9. Tell Your Brand’s Story
Visual content will enhance your brand and increase your mobile marketing success. Stories that will make them think and prompt them to act – whether that’s to donate, share, or purchase.
10. Create A Mobile App
Apps are designed to run on Mobile platforms. Having an app can help drive leads and sales to your business. More and more people are using apps in their day to day lives.