As of December 2018, Facebook currently has 2.32 billion monthly active users and 1.52 billion daily active users. With such a massive number of active users, it’s no wonder marketers are striving to perfect their Facebook Ad Copy. Facebook ads are capable of reaching a wide audience across many different geographical locations. To have a successful Facebook Ad, your business needs to accomplish a few different goals, because they all work together to reach the right people. It’s necessary to have the right target audience, an engaging image or video, and compelling content for users to take action. The following discusses the reason why writing is essential for Facebook ads, as well as some strategies on how your business can write exceptional Facebook ads that convert.
The Pro’s of Facebook Advertising
While there are many users on Facebook, you need to make sure your ads reach the right ones. If you create an ad without an audience in mind, you might not gain much traction even if there is a lot of activity on Facebook. The key to Facebook’s advertising is targeting the right demographics. Facebook has many tools to help narrow down the people you want to reach and what their interests are. Targeting allows you to get specific with your ad and who it reaches.
Here are a few ways you can customize your ads on Facebook:
- Custom Audiences
5 Tips for Writing Successful Facebook Ads
An excellent copy can tackle many different objectives. Good ad copywriting can entice your audience to click through to your website and also function as a guide in which it directs people the next steps to take. Exceptional advertising copy can persuade, excite, and entertain users on Facebook. The copy is an essential part of a successful ad. Here are 5 tips to help you create successful ads that convert.
1. Write To Your Target Audience
Make sure you have a clear idea of who your audience is, then use that information to create tailored content to that group. When working on the Facebook copy, it’s tempting to write to a broader audience, but if you want to be effective, you must write to the needs of an individual. As a marketer, you need to focus your attention on this person and what they value. On your website, you need content resonates with all potential customers. On Facebook target a specific group of people with ads. For example, you can target a particular gender, age group, and geographic location who are interested in culinary. Then you can write targeted advertisements that speak to that specific audience who loves culinary art.
2. Make Sure Your Facebook Ad Copy Goes With Your Image
It’s essential to make sure everything on your ad is cohesive for a more compelling message, and for it to make sense for your audience. The easier it is for your audience to take in, the more likely people who view the ad will take action. It has to have a clear goal and a clear message. If your advertisement is relevant to fitness and wellness, make sure to use an image that conveys that such as a person working out, exercise equipment, or healthy meals. If the copy and the picture don’t line up, people will wonder what the ad is advertising which results in low conversion rates.
3. Use A Clear Call To Action
One of the most critical aspects of a Facebook ad is the “call to action” button at the bottom of the advertisement. You want your audience to click your call to action after reading the ad’s copy. The call to action button springboards the users to the next step, whether that’s bringing them to a specific page of your website to learn more about your products or leading them directly to a purchase page. The most successful Facebook ads have a clear goal. Is your business trying to increase brand awareness, get a lead, or sell a product? Your ad should have a clear call-to-action that is based on your goal. Without a clearly defined call to action, Facebook users will see your ad, but they’ll have no idea what the next step is.
4. Use Language That’s Easy To Understand
Copywriting for Facebook advertisements should be clear, concise, and to the point. Your goal should be to make sure your copy is easy to understand. When a person scrolls upon your ad, they should immediately know the following:
- What you’re offering in the advertisement
- How it benefits them
- What the next step is
If your audience cannot understand what your advertisement is about, they likely will pass on following through with your call to action button. The key is to use more straightforward language and create a message that people see the value in to entice them to learn more about your products and services.
5. Test Your Ad Copy
The final tip is to take all the above advice and test it out. The best way to improve your Facebook ad copy is to run tests. With Facebook, you can spend a small amount of money to try things out to see which copy does the best. To do this, you can try running two different ads each with the same image but a different copy. By using the same images and different copy, you can see which content resonates more with your audience and what brings in the most likes, comments, and conversions.