While it’s essential to create excellent content for your marketing strategy, you also want your audience to use your posts as a steppingstone to an action. CTAs, call to actions, can make the difference between a lead and a conversion. According to Go-Globe, 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see. Creating a powerful call to action compels your audience to take real steps toward becoming a customer or client.
TYPES OF CALL TO ACTIONS
Call to action phrases is most effective when used appropriately. To create influential CTAs, you need to understand the results you’re trying to achieve. You might be aiming to persuade your users to buy your product, develop a sense of urgency, or take any other action. Here are a few types of call to actions:
Persuasive Call to Actions
If your goal is to persuade people to choose your product or service, then try incorporating some these phrases into your call-to-action copy:
A Sense of Urgency in Your CTAs
A sense of urgency in your copy gets customers to take specific action immediately. The sooner you can get people to act, the better because otherwise, they may never. Here are a few effective CTAs to use to get your visitors to make a purchase right away:
- Today only
- Limited supply
- Last chance
- Offer ends on “date.”
CTAs To Gauge Interest
It’s necessary to understand your audience for your content to be successful. You can test the interest in a particular product or service that you have to offer. Here are some excellent CTA examples that will help you see how interested your audience is:
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3 REASONS WHY CALL TO ACTIONS ARE IMPORTANT
Above are a few examples of diverse types of call to actions. Now it’s beneficial to understand why they are important and how they can successfully propel your business forward.
1. For the Customer’s Convenience
Customers want and expect something that helps them take the next step or get the information they need. Without any direction, people are unsure of where to go, and this will hurt your chances of a potential conversion. Many people depend upon the CTA at the end of the page to take the next step. The next step might be to download an informative document or call and make an appointment. Regardless of what that step is, it’s crucial to make it easy for them to find. At this point, your audience has read your content and is interested in engaging with your businesses. Make the process easy for them, so you don’t lose their interest or business along the way. Think of it from a consumer’s point of view to help you with your strategy. While enterprises are marketers, they are also consumers themselves with other brands.
With all the rapid changes and updates on social media platforms, it’s vital to do what you can to create consistency with your business. Keep your content fresh to keep up with trends but make sure to generate a call to action that is predictable and easy to navigate. Consistency is what makes your business trustworthy. Visitors look for your “Learn More!” or other CTA buttons. Clear calls to action on social media, websites, and the end of videos are expected to increase your chances of gaining a loyal customer.
2. To Influence Your Sales Funnel
Sales and call to actions go hand in hand with each other. The call to actions prompt sales. Call to actions assist your audience to take immediate action on your page. Whether you want your users to give you their contact information, download an informative e-book, or subscribe to an email list, you need to motivate your visitors with a well-placed CTA in the sales funnel. It’s especially beneficial to your sales funnel to word the copy in a way that highlights the benefits of your business or product.
An effective CTA creates a genuine user experience, one that builds trustworthiness and helps your visitors along the way with easy navigation. With a straightforward direction, your audience won’t have to guess where to go. You lead the way with an eye-catching button.
3. Call to Actions Increase the Overall Success of Your Marketing Efforts
A significant focus of your marketing strategy is gaining the attention of consumers and encouraging them to engage with your content. Through engagement, your brand is able to build a relationship with consumers which will increase trustworthiness between the two parties. Most people prefer to purchase products and services from brands that this trust, so that relationship is crucial. With your engaging content at the forefront of your social media accounts, the call to action emphasizes the power of the ad copy. Call to actions plays a significant role in pay – per click marketing. If you add a call to action to your PPC campaign it will help you outline the to your audience.
The call to action should be a significant focal point of your digital marketing strategy. You want to make a good impression immediately. If your call to actions has even the tiniest misdirection or lack of direction that can hinder your results. If you don’t lead your visitors in the right direction, they will look elsewhere, and elsewhere may mean your direct competition.
The main takeaway here is to pay close attention to your call to actions to ensure you’re not missing a potential conversion due to lack of direction. Call to actions should be straightforward, colorful, and informative. Your visitors need to know what they will gain from clicking that button. A CTA should not be ignored within your marketing plan. The right call to action can push the person to click the button, which results in conversion and potentially a loyal customer. Let your call to action steer your visitors in the right direction and results will follow.