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Coronavirus, Pandemics, and Digital Marketing

Coronavirus Pandemics and Digital Marketing Digital Marketing During the Shutdown Many businesses are currently slowing down or even coming to a standstill. Therefore, it’s going to be vital for companies across the nation to have a fiscally strong second half of 2020. There are steps you can take now that will help you come back […]

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Instagram’s New Checkout Feature: What Businesses Need To Know

INSTAGRAM CHECKOUT FEATURE On March 19th, Instagram announced that it’s testing a new feature called Checkout. Instagram currently has over 1 billion active users, so this new feature has the potential to impact many users’ shopping experience greatly. The Checkout feature will allow users to buy products from beauty, fashion, apparel, and other brands within

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Why Personalization Is Key To Your Marketing In 2019

In 2019, our society is experiencing a massive shift toward personalization marketing. People want an experience tailored to their specific wants and needs with little search time. To ensure your business stands out in 2019, you need to personalize your content. According to Evergage, 96% of marketers believe that personalization improves customer relationships. Customer relations

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5 Steps to Develop a Marketing Budget for Your Small Business

Five Steps for a marketing budget for your Small Business Every small business needs to market its brand to grow.   Your marketing budget is probably pulled in so many directions that it’s a headache just to think about. It’s especially crucial to focus efforts on online marketing today. Currently, there are over 500 million

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