Social Media Marketing

Getting Business Going in the Current Economy

Getting Business Going in the Current Economy In the past 20 years or so, the United States has gone through some tough times. We’ve seen everything from a stock market crash and a recession to a housing crisis, terrorist attacks, war, hurricanes, and now a worldwide pandemic. The economy has fluctuated through these rough times, making it hard on businesses. It’s especially daunting for small …

Getting Business Going in the Current Economy Read More »

Coronavirus Advertising During and After the Shutdown

Coronavirus Advertising During and After the Shutdown   With coronavirus advertising continuing to affect more and more people in the United States each day, many small and medium-sized businesses have been forced to shut their doors. Even big companies, like Amazon, are being affected by the shutdown. If the front doors of your brick-and-mortar store …

Coronavirus Advertising During and After the Shutdown Read More »

search engine optimization strategy

Free VS Paid SEO Strategies

SEO Benefits Website traffic is an integral part of your overall search engine optimization strategy. It’s a good indicator of how well your website content is performing online. It can help your business to: Gather insights about your audience Improve your SEO and search engine authority See how effective your marketing is Increase conversions   …

Free VS Paid SEO Strategies Read More »

Facebook Ads

5 Tips For Writing Successful Copy For Facebook Ads

As of December 2018, Facebook currently has 2.32 billion monthly active users and 1.52 billion daily active users. With such a massive number of active users, it’s no wonder marketers are striving to perfect their Facebook Ad Copy. Facebook ads are capable of reaching a wide audience across many different geographical locations. To have a …

5 Tips For Writing Successful Copy For Facebook Ads Read More »

Checkout feature

Instagram’s New Checkout Feature: What Businesses Need To Know

On March 19th, Instagram announced that it’s testing a new feature called Checkout. Instagram currently has over 1 billion active users, so this new feature has the potential to impact many users’ shopping experience greatly. The Checkout feature will allow users to buy products from beauty, fashion, apparel, and other brands within the Instagram app. …

Instagram’s New Checkout Feature: What Businesses Need To Know Read More »

personalization marketing

Why Personalization Is Key To Your Marketing In 2019

In 2019, our society is experiencing a massive shift toward personalization marketing. People want an experience tailored to their specific wants and needs with little search time. To ensure your business stands out in 2019, you need to personalize your content. According to Evergage, 96% of marketers believe that personalization improves customer relationships. Customer relations …

Why Personalization Is Key To Your Marketing In 2019 Read More »

marketing budget

5 Steps To Develop A Marketing Budget For Your Small Business

Every small business needs to market their brand to grow. It’s especially crucial to focus efforts on online marketing today. Currently, there are over 500 million daily active users on Instagram alone. On Facebook, there are 2.32 billion monthly active users. More and more people are engaged on social media than ever in 2019, so …

5 Steps To Develop A Marketing Budget For Your Small Business Read More »