The 15 Most-Effective Digital Marketing Strategies for Small Businesses
You might be launching a new start-up company. Or, maybe you have a business that’s been a pillar of your local community for decades. Either way, digital marketing is a terrific and affordable way to draw in new business and sales. It allows you to target your specific audience, track the results of your marketing, and easily make adjustments as needed. But it’s important to note that not all online marketing agencies are created equally. So, you need to find a great online advertising company that can provide the right services for your specific company. If you’re wondering, “What are the 15 most-effective digital marketing strategies for small businesses?” you’ve come to the right spot. This list will help you familiarize yourself with the different types of digital marketing services.
- Company Branding
- Website Design and Development
- Keyword Research
- E-mail Advertising
- Content Marketing
- Guest Blogs
- Facebook Ads
- Social Media Ads
- Online Reputation Management
- Google My Business
- Retargeting Ads
- Online Video
Small Business Branding
You might be wondering — how can branding help a business? Good branding gives people a chance to get to know your company and what you’re all about. It’s best to have your brand be consistent across all mediums, including your website, social media accounts, logo, print materials, etc. You’re trying to make it easier for people to remember your company when they’re ready to make a purchase. And as more people identify with your clean, polished brand and share it with others, it helps create trust within the market.
What are the Benefits of Website Design and Development?
As far as creating an online presence goes, it’s vital to have a website that both looks great and works great. If you have an old website that doesn’t load correctly on different types of devices and smartphones, you could be potentially losing a lot of business. As soon as a website has trouble loading, many people will hit the back button right away. According to HubSpot, almost 80% of customers say that they’re less likely to go back to a website after they’ve been dissatisfied by that site’s performance.
While you can use a builder to create a website from a template — a customized website is more effective. A fully customized website allows your site to grow and expand along with your business. Meanwhile, builders restrict what you can do, including SEO tactics. Learn more about website design here.
Search Engine Optimization for Businesses
If you want to know what SEO is, we’re here to help. It’s a strategy that digital marketers use to draw in high-quality traffic towards your website by improving its rankings in popular search engines, like Google, Yahoo, and Bing. SEO services are usually very affordable (or free if you do them yourself). But it’s crucial to stay up to date with all of the latest trends in the industry as well as any updates that Google does. Or, your website’s rankings will start to fall. And most people never really click past the first page of search engine results. Forgetting about your site’s SEO is a marketing mistake that you should try to avoid.
How does Pay-Per-Click Help Businesses?
Potential customers can spot your PPC ads at the top of search engine results. It’s not quite as affordable as SEO, but you still only have to pay when your ad gets a click (as the name suggests). Basically, how PPC works is that you have to bid on relevant keywords for your business. If you win the ad auction for your keyword, your ad will be displayed whenever someone searches for that key phrase. But you’ll want to find relevant keywords that don’t cost too much to use. PPC ads can be a very quick and effective form of marketing when it’s done correctly, and your budget is used wisely. You can learn more about the different types of PPC here.
How does Keyword Research Help?
Keyword research is an important part of both SEO and PPC advertising. It allows you to find the specific terms that people will search for when they need the products and/or services that you provide. Once you make a list of keywords that your potential customers will be searching for, you have to implement these terms on your website. You can include keywords in your title and meta descriptions, website content, headers, image alt tags, and more.
Small Business E-mail Advertising
As a small business, e-mail advertising is a great way for you to keep in touch with your customer base. You don’t want to overdo it and overfill your customers’ inboxes. But sending out regularly scheduled e-mails can help build customer loyalty. Plus, when the people on your e-mail list do eventually need the types of products and/or services you provide, they’ll be more likely to go to you. They’ll remember the helpful, informative e-mails you’ve been sending and utilize your services. Also, you can check out these tips for e-mail marketing.
Content Marketing for a Small Company
You may be thinking, “Why is quality content important for my site?” Simply put, it provides value for your visitors. It’s best to fill your webpages with helpful content for your customers. This could include information about your business and its core values on an About Us page, answering common questions on an FAQ page, informative videos and images, and much more. The basic idea is that the more informative content you have on your website, the longer people will stay on it. Plus, the more top-quality pages that Google indexes on your site, the more opportunity there is to rank high for search queries.
How does Blogging Help My Company?
When you create a great, helpful, and informative blog, it shows people that you are an expert within your industry. If they read your blog, they’ll be able to see that you know what you’re talking about. And you’ll gain their trust as well as higher domain authority. But it’s important to continue to create new blog posts. So, consumers will stay engaged with you.
Why is Guest Blogging Important?
Another great marketing tactic for small businesses is contributing posts to other relevant blogs and commenting on online forums. This allows you to share your brand and possibly a couple of backlinks to your own website, generating traffic. Getting backlinks shows Google that the content on your site is worthy of note. But you don’t want to overdo this and start to be seen as spammy.
Why Should my Business Advertise on Facebook?
If you’re looking for reasons to advertise on Facebook, just look at its popularity. According to Statista, Facebook was the social network with the most active users in the summer of 2020. Plus, when you create ads for Facebook, it’s a very affordable and effective way to target customers within your audience. Focusing in on specific locations, age ranges, online behaviors, and more — Facebook makes it easy for you to key in on your specific audience. Therefore, you won’t be wasting money, going after people who have no interest in your services.
Social Media Advertising Benefits for Companies
Facebook is just one form of social media. There are several other platforms you can use for your marketing campaign. They include YouTube, Instagram, LinkedIn, Pinterest, and Twitter advertising. You’ll want to figure out which platforms your customers are using and target them. Again, it’s important to continue to post regularly. This way, these consumers will remember your company when they’re ready to make a purchase. Plus, if your posts are great enough, people will like and share your posts. And this is almost like free advertising for your business.
Reputation Management for Businesses
You could be wondering — why is reputation management important? Well, the opposite side of people liking your posts on social media is people blasting your business on the web. Nowadays, consumers put a lot of stock in online reviews. They are like a word-of-mouth recommendation for your business. If you get a bad review, you want to take the time to resolve the issue and reply to the review, showing that you are paying attention and that you care.
Create a Google My Business Account
If you create a Google My Business listing and optimize it, it makes it quicker and easier for local consumers to find your business on Google. But it’s important to fill out your profile completely and make sure your NAP information is consistent. Google claims that on average, a company that completely fills out their Google My Business listing will get around seven times more clicks than an empty listing.
How can Retargeting Campaigns Help?
This type of advertisement targets people who have visited your website without making a purchase. Only a small amount of people make a purchase on their first visit to a website. Because these consumers have visited your site already and shown at least some amount of interest in you, it makes sense to retarget them and increase ROI.
Online Video Advertising for Small Businesses
You may be wondering, “Should I shoot video for my company?” Video is a great form of advertising simply because it’s a lot easier to watch a 30-second video than it is to read long paragraphs and pages about a product or service. Aside from Google, YouTube is the second most popular site worldwide. But today’s viewers are more sophisticated than they were in the past. If you post a shaky, poorly shot video, they may click the back button on you. Therefore, you’ll want to team up with professionals that have top-of-the-line video equipment. Additionally, there are several different types of video you could make, including:
- Company Story Videos
- Meet the Team Videos
- Customer Testimonials
- Product Videos
- Instructional Webinars
- Tips and Tricks
- Special Announcements
- And Much More
If you’re looking for the top digital marketing services, you should partner with one of the industry’s best companies. NuStream is an award-winning marketing company that will create a custom strategy specifically for your business. Because we are a full-service marketing company, we can provide all the services you need to get ahead of your competition. So, contact us today to get started. We are here to help your business succeed!