5 Things Every Website Needs to Rank Well
The Keys to Increasing Traffic
When you’re ready to begin building website rank, there are many factors to take into consideration. What are you presenting? What idea do you want to convey? How do you want to go about it? You need to ask yourself these questions before developing your online presence. Your website, for many people, will be the first exposure to your business. With this in mind, be sure to grab their attention and don’t let go. Otherwise, you could be losing out on precious clicks and conversions. After all, the whole point of owning a company is to make money, so let’s take a look at a few ways we can increase your website’s rank to maximize your profits.
Why does quality content matter?
First, focus on quality content. Search engine algorithms change often, and search results rely on artificial intelligence now more than ever to refine web searches. The trend now leans toward a user’s intent instead of only keywords. Therefore, if you have an existing site with thin content jammed with keywords, you should consider doing a complete rewrite. One of the most significant algorithm changes this year occurred when Google implemented the new BERT algorithm. Also known as “Bi-directorial Encoder Representations from Transformers,” BERT uses more than just a simple keyword to search.
Significantly, you’ll notice a more refined result page after searching. Long-tailed keywords make up 70% of all internet searches. Therefore, you should write your content with the user’s intent in mind. What, specifically, do you want to show up for in a search? One of the best ways to learn exactly how to phrase your content is by asking your customers questions. How did they find you? What made them choose you over the competition? What would they like to see from your company in the future? Don’t underestimate the value of customer feedback.
What will ease of navigation do for my website rank?
Once you have your content written, you can figure out how to design your site. It is important to remember your clientele. Sometimes, a website works best with a minimalist design. Other times, a site may benefit from having a good deal of content on the page right away. Focus on your overall plan for your website. Then you arrange the pages accordingly. The internal link structure of a page will influence your search results. Therefore, ease of navigation will determine how well your pages link, and how well they are crawled. Remember that search engines work by breaking down billions of webpages into results the user wants to see.
A website with good flow will always work better than one with poor link structure and thus navigation. Besides crawling issues, it will be difficult for the user to get to your call to action. Your data will get organized into what are called “content silos” when you categorize your content. These clusters of information can pull a good amount of traffic if linked well. When you have cross-links within your content silos, you create a content hierarchy that is easy to follow, navigate simply for crawling, and it allows you to direct traffic toward product pages.
How does SEO affect my webpage ranking?
Even if you do have quality content and an easily navigable page, you’ll have a hard time showing up on search engine results pages without implementing search engine optimization (SEO). Using white-hat SEO tactics, you should structure your design to match your SEO goals. Page crawlers sometimes use first-link priority, meaning the first link to a page in anchor text counts, while subsequent ones don’t. Although some say there is no longer an issue with first-link priority, there haven’t been any recent studies to confirm that opinion.
To explain, first-link priority associates a link to another site with the content around it. Therefore, you would want the link that counts to be in the body of the main part of the text. That way, you will have many more keywords and phrases associated with the link. If the header contains the first link, the content only in the header will be associated with that link. Consequently, your link won’t have as many keyword associations. First-link priority is only one small example of how SEO will affect a new website and its design. Be sure to keep consistent contact between your SEO team and the developers; it will make for a much more engaging and high-ranking website.
What kind of difference does UX make for the rank of my website?
User experience (UX) plays a critical role in how well a website works. The most important thing you can do for your website is to create an excellent first impression. Common sense, right? Well, sometimes, the first impression can be forgotten about, and the overall look of your website won’t be as appealing as possible. You want to make someone visit your site and find it visually appealing. Then, you want to capture their interest. It could be with eye-popping graphic design, a creative title, an interesting video, anything that will make somebody spend more time on your page, also known as the dwell time.
To explain, dwell time is the amount of time between when someone clicks on a link on a search engine results page and gets redirected to your site to the time they click back to the results page. By measuring that amount of time, it pretty much allows you to see how attractive a website is. The more a page interests a visitor, the more time they’ll spend on your page, whether researching what they came to see or linking to another product page within your website. In short, website rank and dwell time go together.
Conversely, the opposite is also true for website rank. If you overload someone with information, they might click right back to the results page because it was too overwhelming. Additionally, if they don’t see exactly what they were looking for and yours was one of many results, they might click back because they didn’t find enough specific information. It works both ways, so you must find the right balance for your site.
Is there anything else I can do to help my website rank?
The last factor is less specific than the previous four because they deal with other things you can do to improve the overall experience of your page but aren’t quite as important as the first four. For example, using video in your content will improve the overall quality of your page. Studies have shown that people are incredibly responsive to video; the amount of information remembered after viewing, as opposed to being read in text, is much higher. Almost all information seen on a video will be retained, while nearly all information read in writing will be forgotten. There are also many different types of videos you can create, and once you have the footage, it is easily converted into other formats for different uses.
As I’ve mentioned before, a first impression means everything. Great graphic design can give you a positive brand image and intrigue customers before they even see your product. Have you ever seen a logo and thought, “Wow, that’s a really cool logo. I wonder what company it’s for?” That is one example of what professional graphic design can do for a business. It sells an unknown product based on appearance. Any tool you can use to interact with a customer will benefit your company as well by increasing website rank.
Live chat is a feature that is seen more and more often these days. With it, you can have a virtual assistant answering questions for your customers 24/7, which gives customers peace of mind. Of course, it will also help you as well, since it gives you an idea of what your customers are asking, how intent they are on purchasing, as well as collecting information for remarketing purposes.
Overall, having a website that is attractive, interesting, and intelligent will set you apart from the competition. As long as you have quality content on your page, set it up so it can be easily navigated, implement white-hat SEO tactics, and make the whole thing look good, you should have no trouble creating a well-performing website. Add in a few other digital marketing techniques, and the only way your sales are going to go is up. Website rank on search engine results pages is crucial to your success.