SEO, search engine optimization, is incredibly important for marketers to have an edge on for the success of their website. With a successful on-page SEO strategy, you can make your site more visible to people who are searching for keywords associated with your product on search engines such as Google.
Today’s SEO best practices focus on producing relevant content for your audience. Google has some tricky algorithms, but they also provide several helpful resources to keep your SEO on track. Here are ten tips to ensure you are optimizing your content with the ultimate on-page search engine optimization tactics.
1. Create High – Quality Content
Firstly, it’s essential to create content that is valuable to your audience. High-quality content will give your blog content credibility and relevance to what people are searching for in Google. Also, your content will help you rank for keywords. SEO won’t be beneficial if no one finds your content useful, which is why it’s important to ensure your post is in long form. The longer and more informative your content is, the more valuable it will be to the people reading. Google has several ranking factors that determine if your page will rank. You can use that resource to see if your content aligns with what is considered high – quality and valuable in Google’s algorithm.
2. Optimize Your Image Alt Tag
Along with your content, it’s important to include images in your blog to make it more visually engaging and to help your readers make connections with what is discussed in the blog. The pictures in your content should include alt tags to help search engines rank it appropriately. An image’s alt text tells search engines what an image is about. An alt text is something that can be added to an image tag in HTML, so it makes more sense to the search engines. Not only does an Alt text improve SEO rankings, but it also enhances the user experience throughout the page. Simply adding an alt text to your images can improve the overall quality of your search engine optimization.
3. Make Sure Your Site Is Mobile Friendly
More and more people are now browsing social media and reading content on their mobile device. Because of the increase in mobile use, it’s essential for marketers to keep this in mind to successfully reach their targeted audience. Google displays mobile-friendly results first in search results as well, and to succeed with Google’s algorithm you need to play by their rules. For a website to be mobile friendly, it must be responsive and deliver a good experience for the users so they can smoothly navigate throughout your site. By using a strategy called “responsive design,” you can make it easier for users to get to the content they are looking for. Websites that are responsive to mobile allow for blog pages to have just one URL. Having one URL for both mobile and desktop helps directly with your site SEO. Inbound links that return to your site will not be separated between the separate URLs.
4. Link Internally
Your content should be rich with valuable information so that your readers feel that they have gained something from taking the time to read your content and will continue to return. Adding an internal link will do your SEO a great favor because Google likes to see interactivity on the page. Not only can internal linking help increase the rankings of other articles on your website but it will also enhance the link architecture of your site which makes it easier for Google to crawl your site and index them appropriately.
5. Optimize Meta Description
Your meta description is a significant component in your SEO of the page. Your meta description’s purpose is to give search engines and readers information about your blog post’s content. When creating your meta description, be sure to use your long-tail term keywords, so Google and your audience knows what the article is about. If you want to grab readers’ attention, it’s critical to have a description that will entice users to read your post. If you are using WordPress, you can use the Yoast Plugin to guide you through.
6. Use Proper Headings And Title
Titles and headings indicate the topic that the blog or article is about so it necessary to use the correct ones and to have them tagged appropriately. You always want to make sure that the name of your article is included in your title tag. It’s best to make that all of your subheadings are wrapped in H2 tags. The title of your blog post will be a search engine’s and reader’s first step in determining if your content is relevant to their needs, so including a keyword here is vital.
7. Focus On 1–2 Long-Tail Keywords
It’s essential to recognize that it’s not best practice to optimize your blog content by incorporating as many keywords as possible in your post. Nowadays, this hurts your SEO because search engines consider this keyword stuffing. Your content needs to answer the intent of your visitors, as it is now a factor in that search engines prioritize. If your content doesn’t answer your user’s questions, it also doesn’t make for a good reader experience. Create content that doesn’t include forced keywords, so it comes off more naturally to your readers. A solid general rule is to center on one or two long-tail keywords per post. Although you can use more than one keyword in a single post, keep the focus of the post reasonably narrow so you can thoroughly cover those keywords.
8. Link To Reliable Outside Sources
Google loves when you use your content to link to sources that are credible within their ranks. When you link to a source that is informative and useful for users, that enhances your SEO. Doing so only reinforces to Google that your information is valuable and trustworthy. It also strengthens the content of your article. If you’re writing an article that details video marketing and you link to Statista which displays a statistic backing those claims up, it helps boost the relevancy and chances of ranking for those keywords.
9. Use A Short URL
Search engines also use your URL to determine what your content is about. The URL is also one of the first things it’ll crawl on a page. You have a tremendous opportunity to optimize your URLs on every post you publish because every post has its own URLs. It’s best practice to keep these URLs short and with one or two keywords in them. You want to avoid starting off the URL with dates, and you’ll want to leave out conjunctions like ‘or,’ ‘and,’ ‘for.’ In your URL, you need the keywords to take the main stage.
10. Use Google’s Search Console
With all of the components that come into play to satisfy Google with SEO, Google itself offers many resources to help guide you. Google Search Console is a free tool that contains a section called the Search Analytics Report. This report enables you to analyze clicks from Google Search which also helps to determine which keywords people are searching to find your blog content. Keep in mind that even with the proper SEO, rank takes time to build. The Search console will lead you in the right direction.