In 2017, video marketing increased, continuing its progress in 2018, and displaying no signs of slowing down in 2019. Studies show on Cisco that by 2020, 80% of internet marketing will be video driven. In this day and age, people prefer video content. Videos provide information and are more entertaining. Video optimized for a mobile screen is much easier to consume on a smartphone than text-based content. With that being said, marketers have to stay ahead of the curve. There are many factors driving the increase of video content. First off, as a society, we have shorter attention spans. As a result, we need instant satisfaction and access to information right away. Above all, mobile usage is on the rise compared to the desktop.
Let’s take a look at some statistics:
- According to HubSpot, 81% of companies use video for marketing in 2018, compared to 63% in 2017.
- HubSpot states the average person consumes 1.5 hours of video every day, while 15% of people reported 3 hours.
- 81% of individuals have purchased a product after watching a video according to HubSpot.
- Wordstream’s statistics show that one-third of online action is spent watching video content.
- Wordstream illustrates that social media video generates 1200% more shares than text and images combined.
There was an increase from 63% to 81% in video use from 2017 to 2018. This raise shows how quickly video is becoming the leading force in online marketing. It will only keep rising from here on out in 2019. Below are some ways your business can use video in their online marketing strategy.
Live video, such as Facebook Live, has been enhancing companies online presence greatly. In an instant, companies can use live video to share exciting news, a new promotion, or an event. Live video allows for an audience to engage with the content being shared as it’s happening. Your audience can comment on your video in real time. You can respond directly to their questions or concerns during the live feed.
Sponsored videos can be highly effective on Facebook and YouTube. You can even partner with YouTubers to increase your content. A well known YouTube star can feature your product or company in their video. In result, your business will have a bigger audience.
A great thing to offer up in your video marketing content is knowledge. Give your audience insight on how to master a skill. The video can guide people step by step to accomplish something. It’s an effective way to keep content rolling. You can continue offering videos that cover different topics.
Social Media platforms host many forms of content. LinkedIn, Facebook, Instagram, and Twitter are all capable of having videos uploaded to them. With millions of people on social media, it’s an excellent way to get views and have your content shared. It’s important to create videos that people want to share. Videos that are shared will spread your message out to more people.
Customer Video Testimonials:
Testimonials are a fantastic way to enhance your online presence and reputation. People want to do business with a company they trust. Have a customer sit down and talk about the experience they had with your company. It can be a short and sweet video. A video on the customer experience can build trustworthiness between your business and your audience.
Results Of A Strong Video Marketing Strategy:
1. Improve Lead Generation & Sales
2. Stronger Audience Engagement
3. Customer Loyalty
4. Brand Recognition
5. Better Understanding of Your Audience
By showcasing video content on social media, your business will be able to interact with its audience. Through engagement, your business will learn about your audience. Video content will assist with improving lead generation and sales efforts. If your company consistently produces exciting video content, your audience will want to keep watching. This creates brand recognition. The main takeaway is to create video content that will inform, engage, and entertain.