With the way the economy and online shopping have changed the past few years, you may have decided to pivot your business model and open up an E-commerce store. This is a great way to spread your audience to new areas and draw in new business. But so far, maybe your online store hasn’t really been generating the sales that you were hoping to get from it. Or, maybe your online sales are doing pretty well, but they could be doing even better. So, you may find yourself thinking, “Is there a way to optimize an E-commerce store?” With a few little tweaks and changes, you may be able to increase traffic to your E-commerce store and connect with customers right when they’re ready to make a purchase. All that you have to do is follow these helpful tips for optimizing an E-commerce store.
Is There a Way to Optimize an E-commerce Store Effectively?
You may have noticed that just building a website and an E-commerce store doesn’t mean that people are going to flock to it in masses. You have to actively promote your store, using SEO and other digital marketing tactics. Even if you do everything right, the conversion rate for your E-commerce store is going to be low. According to Invesp, the average conversion rate for E-commerce stores in the U.S. in 2020 was 2.63%. Depending on what you’re selling and who your competitors are, your conversion rate may be even lower. And a conversion doesn’t necessarily signify a sale. It could be an e-mail list signup, a social media share, or just adding an item to a shopping cart or wish list.
So, it’s important to remember that just because someone pays your store a visit, it doesn’t mean they’re going to make a purchase. But as you start optimizing your E-commerce store, you may notice that your online store has certain limitations when it comes to SEO. Some content management systems (CMS) and E-commerce stores are better suited for SEO. Here is a comparison of Shopify and WordPress.
Improve SEO for Your Product Pages
First you’ll have to think up some keywords you want to use for your E-commerce store. There are terms that people would likely type into Google when they’re searching for your products/services. Once you identify these SEO keywords, you can work them into product pages to increase their rankings. But make sure you don’t overdo it with keyword stuffing, which is an unsafe marketing mistake that you should try to avoid. It’s best to pick a different keyword for each product page. Then you can use it to make unique meta tags, image alt tags, headings, and descriptions for said products.
Include Product Images in Your Online Store
With online shopping, people aren’t able to come into your store and check out your products for themselves. So, detailed product images and descriptions are the only way they can get a sense of the item. But no one really wants to read hundreds of words about a product when they can just look at an image or a product video that gives them a sense of how it will feel to have the product. Also, make sure you aren’t using images that are too small or pixelated. These types of low-quality visuals aren’t going to help your store very much. If you could use a hand with media or video production, reach out to us at NuStream.
Include a 360-Degree View of Your Product
If you wan to take things another step further than just including an ordinary product image, you can upload a 360-degree view of your product. This way, your customers are able to see every little nook and cranny of your item, really getting to know the product. It’s almost like they’re holding the item in their hands and checking it out closely. This will help erase any doubts customers have in the product.
You can do this by creating a limited-time sale and/or showing the available stock that you have left for an item. You might say something like, “Time is running out on this one-time sale. Only four items are left in stock.” And don’t forget to include a call-to-action button (CTA). This button should stand out from the rest of the page and be easy to understand. You want visitors to easily be able to find your CTA and click on it, moving towards step. Additionally, this will help make it easy for customers to navigate through your store and find exactly what they need.
Optimize Your Online Store for Mobile Use
Is there a way to optimize an E-commerce store for mobile use? Mobile friendliness for online stores has become more and more important in recent years. Back in 2016, mobile became more important than desktop when it comes to being the most commonly used device for visiting websites. Therefore, Google’s algorithm has changed to give higher rankings to sites that are mobile-friendly. You’ll want to ensure your E-commerce store loads properly on mobile devices. Make sure that your page speed is up to speed. Or you could be losing customers just because they get tired of waiting for your site to load.
Create New Content that Supports Your E-commerce Store
Google likes to see new content being added to websites. This lets Google know that your website is active, and that you have relevant and helpful content for users to check out. Whether you decide to create new landing pages or blog posts, it shows Google and your audience that you are a knowledgeable expert in your particular industry. Plus, you can optimize this content with SEO to help draw in more traffic. Writing a blog is a great way to utilize long-tail keywords that are related to the short-tail keywords that you used for your product pages.
Improving Organic Traffic for Your E-commerce Store
Maybe you don’t feel comfortable making changes to your E-commerce store. Or, maybe you don’t have extra time for it. That’s okay because you can always contact NuStream about our professional E-commerce advertising services. If you’re wondering, “Is there a way to optimize an E-commerce store without buying ads?” we can definitely help with that. All the tips that we listed above are meant to help you generate organic traffic without having to pay for advertising. And depending on what types of items you are selling, you may also want to look into advertising on social media platforms, like Facebook and Instagram.