Think back to why you started a website for your business; that conversation you and your colleagues had as to the impact a webpage would have on your business’s value and exposure. Many businesses have this idea that creating and publishing a website automatically equals visitors, hits, new customers, and extra business. However, that perception isn’t the case at all. A great deal of Internet users say that finding local businesses online can be a problem; they know there’s a website for the business out there but they can’t seem to find it. You want to reach these people looking you. The main purpose of a website is to get to and provide for new and existing customers. If people can’t find you then well, that is a problem. Think three letters: SEO–Search Engine Optimization.
Search engines such as Google, Yahoo!, and Bing see websites much differently than we do. They don’t see the lovely, beveled edges of your multi-pixelated icons, instead they see text and code. The text content of your website is an extremely important factor that has a significant impact on how search engines rank your website; your website is scanned for text that describes the purpose of your website, its services, and its relevance to certain keywords. Content includes articles, blog posts, images, videos, links, tags, etc., which are easily discerned by search engines. Creating content that is distinguishable and informative can aid in boosting your site’s online visibility. The internet is full of businesses offering the same or similar products and services, but site specific content can help you stand out to search engines.
Optimized websites can take a local business from little known to global phenomenon. But without being overly dramatic, efficient SEO techniques give small and medium sized businesses an edge. In result, a small local business selling local products or offering local services could effectively reach out to their market as well as customers across the country.
Whether you are creating a website for your business or you’re not seeing a greater impact from the beautiful website you invested in, never forget to include search engine optimization techniques and solutions in your design. You want to be found and customers want to find you. SEO provide valuable services to the growth and exposure of your business, especially for local businesses. SEO is a simple and extremely cost-effective way to grow traffic and search engine activity. Including content, such as blogs, articles, links, and tags, that clearly states who you are, where you are located and what services you provide either locally and/or regionally can go a long way online. Online success goes beyond cosmetic appeal–don’t let your website be only skin deep. Optimize your website and give your business and its online presence that extra boost.